Google+ at present doesn't support named urls or vanity urls. Right now when you create a personal profile or a business page your url might look like https://plus.google.com/110885424279358855191 which means there is no way to create a URL like you mentioned.
This question was raised during Google I/O 2012 developer conference and they haven't still decided on it. Might be under works but not sure when this will be ready.